(Left to right) Rizwan Sayed, Purabee Jhaveri, Kaizzad Capadia and Samit Gupta
The format of a uncover is conceptualised by Kaizzad Capadia, co-founder and executive of K11 Fitness Academy, and luminary aptness expert. Also, Capadia will privately sight a leader for a general foe along with mentors who are ex-Strongman winners.
Capadia reveals, “We are vehement to trigger this competition. A championship of this status will vaunt India’s best strength professionals.” Auditions in 16 cities will be hold during YFC Gyms, from Aug 2015, while Calangute beach, Goa, will horde a grand culmination in Sep 2015.
Strongest Indian is a corner IP between Steel Strength Productions LLP and Media World Ventures Limited. Steel Strength Productions LLP is a association shaped by K11 Fitness Private Limited — India’s heading aptness academy, Neulife — India’s no 1 Sports Nutrition Company and YFC — fastest flourishing sequence of gyms in India. Media World Ventures Limited, an integrated media and party association carrying all services in-house, is a central selling and prolongation partner for a show. The uncover is also partnered by Goa Tourism Development Corporation Ltd.
Neulife will be compelling a uncover opposite their sell outlets and online stores along with a amicable media debate to rivet audience.
Neulife will also offer interrelated sports nourishment for a winners for a year while participants get special offer on a squeeze of Neulife products.
Samit Gupta, CEO and Managing Director, Neulife Nutrition Systems is happy with a development, “We are awaiting during slightest 5,000 participants, and wish to double a series a subsequent year. We wish to mangle a Guinness Book World Records in a strength segment.”
Rizwan Sayed, founder-director of YFC Gyms, said, “We are vehement to entice a leader of a World Strongman Federation for a show. He will control workshops and seminars for contestants and will also motivate them. Fitness recognition is gaining momentum; we notice that in my gyms group and women have turn some-more aptness conscious. The YFC group will hoop auditions opposite India.”
Speaking about selling and promotional initiatives, Purabee Jhaveri, co-founder and handling director, Media World Ventures Limited adds, “We have designed for an innovative integrated media and selling graduation opposite India; with a vast concentration on digital selling and on-ground activations to stretch audiences.” The uncover will be telecasted on NDTV Good Times and a heading Hindi news channel. Episodes of a culmination with untouched footage will be seen on their YouTube platform.